Expertise

    Product Management — The Startups and Products I Build

    I build and manage products end to end: I find the problem, design the system behind it, instrument it with real analytics, ship AI-enabled features, and keep iterating with the data I get back.

    Last reviewed: 19 July 2026

    Who this is for

    Founders and teams who need someone who can hold both the product thinking and the engineering behind it — discovery, roadmap, instrumentation, delivery and the infrastructure it runs on.

    Problems I help solve

    • Ideas that never reach a shippable first version
    • No product analytics, so decisions run on opinion
    • AI features bolted on instead of designed in
    • Engineering and product working from different plans
    • Launch, store publishing and post-launch measurement gaps

    How I approach the work

    1. 01

      Frame the user problem and the smallest useful version

    2. 02

      Design the architecture and data model behind the product

    3. 03

      Instrument events, funnels and session behaviour from day one

    4. 04

      Ship in small increments with a real delivery pipeline

    5. 05

      Read the data, cut what nobody uses, double down on what works

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    IntelliDoc: AI-Powered Document Intelligence Platform

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    Self-Hosted PostHog Analytics on GCP VM

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    Product Intelligence · 2024

    Microsoft Clarity + Layered Web Analytics Stack

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    Cloud Engineering · 2024

    Cloud Cost Optimisation Dashboard (FinOps)

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    DevOps · 2024

    Mobile App Publishing Pipeline: Play Store & App Store

    I built and managed the complete end-to-end publishing pipeline for a mobile app — code signing, automated builds with Fastlane, store listing management, crash monitoring, and progressive rollout management for both Android and iOS simultaneously.

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    AI Engineering · 2025

    Tingo 102.5 FM — Africa's First AI-Powered Radio Station

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    Frequently asked questions

    What kind of products have you built?

    IntelliDoc, an AI document-intelligence platform; Aptoe; Tingo 102.5 FM, an AI-powered radio station; plus the analytics and publishing infrastructure behind them.

    Are you a product manager or an engineer?

    Both, and that is the point. I run discovery and roadmap, then build or lead the build of the system that delivers it.

    How do you measure product success?

    Self-hosted PostHog, Microsoft Clarity and layered web analytics — funnels, retention, session replay and cost per outcome rather than vanity totals.

    Can you take a product from idea to store launch?

    Yes. My work covers the build, the CI/CD pipeline and the Play Store / App Store publishing pipeline that gets it in front of users.

    Discuss a technical problem

    Share the system, constraint or control you are working through. I will help clarify the engineering scope and the next useful step.

    Contact Abraham O. Samuel